Stitchwell Fabric Identity

Stitchwell Fabric offered a wide variety of fabric and supplies for all quilting, crafting and sewing needs. Helping customers pick fabrics that would coordinate beautifully in their projects was our specialty. The store was “cozy”, not small or overwhelmingly packed with items but comfortable and fun to look through. 


Stitchwell was an awesome opportunity to start from scratch and make something that I was passionate about. Along with my wife we created and ran this store. I was responsible for all the design, marketing and finances. To call this an identity project doesn’t encapsulate all that I did on a weekly basis to make this dream a reality.